James Heard

EXPERIENCE

Back in 2017 I managed to reduce my handicap from 24 to 3 with the dedication to achieve a specific aim – and a well-structured and innovative improvement plan. During the nine-month period of improvement I enjoyed golf more than I ever had and realised that identifying and understanding my swing faults, learning how to correct them and enjoying the process were the keys to my success.

This rapid improvement spurred me on to use everything I’d learned to help others do the same, not matter what their starting points and aims were. Several golf studies have shown that the average handicap of a golfer is 18, which means that around 50% of golfers will struggle to shoot 18 over par. This statistic is still true and has intrigued me ever since I started playing golf. Is golf really that hard? Why do people struggle to improve and to sustain improvement?

In my personal experience, golf coaching can be repetitive and uninspiring so I strive to be the exact opposite. My golf lessons involve the best technology in the world and are 100% bespoke for everyone I coach.

Why does bespoke matter? We all have different golf techniques, different ways of learning and also different aims. I also want to promote and understanding of the psychological elements of the game and focus on positive outcomes rather than obstacles. Learning to think and talk positively instils confidence in our ability – it really does matter.

Above all, I love seeing the joy on the face of a golfer learning and performing a level or two higher after each lesson. I want to carry on enjoying golf and sharing the love with as many people as I can.

As for myself, I’m still adapting to playing in professional tournaments. I enjoy nothing more than winning and I’m always training, researching and studying to find new ways to improve. Whenever I have a spare minute, I use Tee Box London’s practice facilities – I’m always trying to take the next step and am committed to helping others do the same.

Just like everyone I coach, I aspire to fulfilling my own golfing potential. For me, this means being able to perform well in high-profile tournaments – and, of course, taking the swindle on a Saturday morning!